A note from Rach Smith's digital garden

How to write a high-engagement tweet

Added: November 24, 2021

Tags: miscellany

  1. Pick a stance that that could be mistaken as contrarian, but in reality most people actually agree with.

  2. Posit your argument as if there are “people” who have been spreading the opposing view. You don’t have to be specific about who it is. In fact, they don’t actually have to exist.

Some examples:

“I’m sick of hearing people say that a hotdog is a sandwich. It isn’t even between two slices of bread. It is on a bun. Stop it.”

“Wow. People need to stop promoting the idea that salad tastes better than pizza. I would choose pizza over salad any day.”

“It might not be cool to say so, but I think dark chocolate is actually very delicious.”

  1. Make the subject matter something that people get emotional about: gender inequality in tech, TypeScript vs. JavaScript, hiring processes, etc.

  2. Watch the engagement from people agreeing with you/bonding over your common enemy roll in.


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